Synergy CHC appoints new director to lead Mexico expansion

WESTBROOK, Maine - Synergy CHC Corp. (NASDAQ:SNYR) has appointed Pedro Colmenares as Director of Sales & Marketing for Mexico & Latin America, the consumer health company announced Tuesday.

The appointment comes as Synergy advances its international growth strategy, with initial product shipments of its supplement products to Costco Mexico beginning this week. This follows the May 2025 establishment of a wholly owned subsidiary in Mexico.

Colmenares brings over 18 years of experience in the pharmaceutical, nutraceutical, OTC, and consumer health sectors. His background includes leadership roles at Procter & Gamble and Victus/Megalabs, where he developed regional sales, marketing, and distribution platforms.

"He brings deep regional expertise and a proven ability to build scalable commercial platforms from the ground up," said Jack Ross, CEO of Synergy CHC Corp.

In his new role, Colmenares will lead commercial strategy, market expansion, and execution across Mexico and Latin America for both the company’s supplement and functional beverage portfolios.

Synergy’s flagship brands include FOCUSfactor, a brain health supplement and functional beverage line with distribution in the U.S., Canada, and the U.K. through retailers including Costco, Walmart, Amazon, BJ’s, and Walgreens. The company’s portfolio also includes Flat Tummy, a women’s wellness and weight management brand.

The information in this article is based on a company press release. InvestingPro analysis indicates the company is currently trading slightly above its Fair Value, with a current ratio of 5.35 showing strong short-term liquidity. Discover more insights in the comprehensive Pro Research Report, available with over 1,400 US equities on InvestingPro.

In other recent news, Synergy CHC Corp. reported its third-quarter earnings for 2025, revealing a significant rise in net revenue alongside a decrease in net income. The company remains optimistic about its growth prospects, particularly in the clean energy and brain health beverage sectors. Additionally, Synergy CHC announced new distribution partnerships with Pine State Beverage, Fuhrer Beverage Company, and Banko Beverage Co. to enhance the retail availability of its FOCUSfactor functional beverages across Maine and Pennsylvania. These partnerships aim to distribute Focus + Energy Ready-to-Drink beverages and brain-health shots. In another development, Synergy CHC appointed Pedro Colmenares as the new Director of Sales & Marketing for Mexico & Latin America. Colmenares brings over 18 years of experience in the pharmaceutical, nutraceutical, and consumer health sectors. His appointment is expected to drive commercial strategy and market expansion in the region.

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